Problem space atlas · updated Sep 23, 2026

Every problem space worth interviewing about, sorted by how much evidence backs it

148 problem spaces across 15 domains for OU students and the Norman and Oklahoma businesses around them. Each one is labeled by how well the web evidence supports it, how easily your team can reach 15 people, and how sensitive it is to interview about. No list can be truly exhaustive, so section 5 shows how to find the ones I missed.

1Start here

Problem spaces
148
in 15 domains
Backed by documented evidence
28
42 more with indicative evidence
Low sensitivity and easy access
87
access 4–5 and safe to interview about
New since the first list
17
driven by Aug–Sep 2026 developments

Use it in 30 minutes

  1. Filter (5 min). In the catalog (§3) keep Low and Medium sensitivity and set access to 4 or higher. That leaves the spaces your team can actually reach in a week.
  2. Star five or six (10 min). Star the ones someone on your team has felt personally, then use Copy shortlist to paste them into your group chat.
  3. Score and write (15 min). Put your shortlist into the scoring matrix from the rescue plan (access ×3, pain ×2, team fit ×2, spend ×2, prototype ×1), pick three, and write each as a problem hypothesis.

How to read the labels

Documented
A source I opened shows the problem or its scale directly (often national or from OU's own reporting).
Indicative
Related evidence suggests it's real, but it's a different population, a small survey, or a live topic without measured pain.
Untested
No evidence gathered. An idea seed that only interviews can confirm.
Access 1–5
My estimate of how easily a typical OU team can reach 15 relevant people in five days. 5 means people you already know or can find easily.
Sensitivity
Low is fine to interview about. Medium needs careful framing. High means skip it this week.

What's new since the first list (this morning's 8 seeds)

  • Housing search is now crowded. OU announced a Housr partnership on Aug 25, 2026 (listings, roommate matching, local discounts). The open gaps are quality ratings, lease timing and scam-proofing.
  • Upperclassmen have no residence hall rooms in 2026-27. That pushes more students into the off-campus market.
  • Costs are rising. The Regents' March agenda proposes a $145 meal-plan increase and hall-rate increases of roughly $95–$260 in most halls.
  • Rental scams are documented. The FTC's December 2025 spotlight found ages 18–29 three times as likely to report a rental-scam loss.
  • Oklahoma drought is severe right now. As of Sep 22, 2026, 16.59% of the state is in exceptional drought.
  • One caution: AI-policy confusion has weaker national evidence than it might seem. Only 6% of students blame unclear policies for AI misuse (Student Voice, 2025), so test it before betting on it.

2Best bets for this week

Twelve spaces that combine easy access, low sensitivity and real evidence. These are starting points, not recommendations to adopt: choose the ones your team has felt, and let interviews decide. Expand any card for evidence, what people do today, and a first interview question.

3The full catalog

Filter, search and star. Your stars are saved in this browser only. High-sensitivity spaces are hidden by default; tick the box to see them.

Your shortlist 0

  1. Star a problem space to add it here.

Domains at a glance

DomainSpacesDocumentedEasy to reach and not sensitiveBest bets in this domain
Getting around
Parking, transit, rides, bikes
706Commuter parking and arriving on time; Bike and scooter theft, locks and storage
Housing and renting
Finding, choosing, living in and leaving a place
16715Apartment quality and reputation (what a place is really like); Lease timing pressure (signing a year ahead); Rental scams: checking that a listing is real
Food and dining
Meals, dining plans, groceries, allergies
614
Money and costs
Costs, aid, budgeting, textbooks, credit
1047Textbooks and course materials
Jobs, internships, careers
Part-time work, job search, side hustles
818Finding part-time work that fits class schedules
Classes, study, advising
Planning, rules, AI, teams, study space
11210Group project coordination and fair contribution; Tracking deadlines and rules across courses
Student organizations and campus life
Running and joining groups; events
10010Running a student organization: officer turnover and lost know-how
Game day and sports
Tickets, traffic, tailgating, intramurals
928Game-day traffic, parking and getting to the stadium
Health and wellness
Sleep, care access, mental health
1015
Safety, scams, weather
Scams, night safety, severe weather
928
Specific student groups
International, first-gen, transfer, parents
1013
Norman small businesses (B2B)
Owners and managers near campus
12011Reaching student customers
Oklahoma industries (B2B)
Agriculture, health, teachers, energy, aerospace
1160
Digital life, AI and frontier
Everyday digital hassles and YC's Fall 2026 areas
901
Everyday life
Pets, moving, sustainability, lifestyle
1018

4Skip this week

These are real problem spaces, but they're the wrong choice for a one-week interview sprint: either the topic is sensitive to interview about, or your team probably can't reach 15 people in time. Some will suit later modules, especially expert interviews in Module 2.

SpaceDomainWhy skip it this weekEvidence
Food insecurity and hardship (direct questions)Food and diningSensitive to interview about.Documented
Buy now, pay later and credit habitsMoney and costsSensitive to interview about.Documented
First credit card, credit score and student loansMoney and costsSensitive to interview about.Untested
Accessibility and accommodations navigationClasses, study, advisingSensitive to interview about. Hard to reach 15 people in a week.Indicative
Student-athlete time managementGame day and sportsHard to reach 15 people in a week. Limited access..Untested
Managing chronic conditions or ADHDHealth and wellnessSensitive to interview about.Untested
Mental health support accessHealth and wellnessSensitive to interview about.Documented
Loneliness and social connectionHealth and wellnessSensitive to interview about.Untested
Substance use and harm reductionHealth and wellnessSensitive to interview about.Untested
Sexual health and relationship safetyHealth and wellnessSensitive to interview about.Untested
Online harassment and safetySafety, scams, weatherSensitive to interview about.Untested
Student veterans and military-connected studentsSpecific student groupsHard to reach 15 people in a week. Limited access..Untested
Student parentsSpecific student groupsHard to reach 15 people in a week. Limited access..Indicative
Drought, forage and feed planning for ranchers and farmersOklahoma industries (B2B)Hard to reach 15 people in a week. Better for Module 2 expert interviews than for this week..Documented
Tribal and community economic developmentOklahoma industries (B2B)Hard to reach 15 people in a week. Requires respectful, existing relationships..Untested
Water for rural households and small townsOklahoma industries (B2B)Hard to reach 15 people in a week.Documented
Rural health accessOklahoma industries (B2B)Hard to reach 15 people in a week.Documented
Energy workforce and job-market volatilityOklahoma industries (B2B)Hard to reach 15 people in a week.Documented
Aerospace and defense workforce and suppliersOklahoma industries (B2B)Hard to reach 15 people in a week.Documented
Skilled trades and construction laborOklahoma industries (B2B)Hard to reach 15 people in a week.Untested
AI tutoring for young childrenDigital life, AI and frontierHard to reach 15 people in a week. Investor demand signal; hard to interview in a week..Indicative
AI for aging and caregiver coordinationDigital life, AI and frontierHard to reach 15 people in a week. Investor demand signal; hard to interview in a week..Indicative
Software for construction and field operationsDigital life, AI and frontierHard to reach 15 people in a week. Investor demand signal; hard to interview in a week..Indicative
Physical-world data for energy, agriculture and logisticsDigital life, AI and frontierHard to reach 15 people in a week. Ties to Oklahoma agriculture and energy; better for later modules..Indicative
Compliance automationDigital life, AI and frontierHard to reach 15 people in a week. Investor demand signal..Indicative
Small purpose-built software and multi-user AI agentsDigital life, AI and frontierHard to reach 15 people in a week. Investor demand signal..Indicative
Other Fall 2026 YC areas: defense hardware, compute at sea, crypto, self-maintaining APIs, consumer AIDigital life, AI and frontierHard to reach 15 people in a week. Not realistic for a one-week interview sprint..Indicative
Dating and relationshipsEveryday lifeSensitive to interview about.Untested
!
Why sensitivity matters. One university's guidance on class-project interviews (SIU) lists mental health, substance use, illegal behavior and financial or employment risk as sensitive topics that trigger review, and other schools draw similar lines. I couldn't find OU's own rule, so ask Professor Dwyer (see the rescue plan, question 3) and stay with low-sensitivity topics for Module 1. Medium-sensitivity spaces are usable if you ask about routines and decisions, never about personal hardship, health or immigration status.

5How to find the problem spaces I missed

Paul Graham advises paying attention to things that chafe you and talking to people about their frustrations, and Y Combinator's guidance, as summarized by UCI, is to keep a running list of problems you notice. Here is how to do that in a day.

Mine complaints where people already write them

  • Reviews of what already exists. Read the one-star and three-star reviews of the Housr app, local apartment complexes, Campus Corner restaurants and OU-related apps. Repeated complaints are a signal. Practitioner guides describe this as review mining (a commercial source seen only in search results, so treat it as a method, not proof).
  • OU Daily and city agendas. The strongest evidence in this atlas came from OU Daily coverage of Regents agendas, housing and parking. Skim the last month of headlines for topics students argue about.
  • Public pages that list rules and changes. The City of Norman game-day page and OU's ticket policy were rich in specifics. New rules create new friction.
  • Online communities. Look for wish-and-complaint patterns ("I wish there was…", "is there anything that…", "alternative to…") in groups you belong to, and follow each group's rules.

Mine your own week

  • Keep a problem list. For two days, everyone jots every hassle, workaround and thing they paid to avoid. Cluster them (§3 of the rescue plan).
  • Ask five people one question. "What annoyed you this week?" Then ask for the last time it happened.
  • Look for workarounds. A spreadsheet, a group chat or a pile of sticky notes standing in for a product is a strong signal.
  • Look for money and time already spent. People paying for or losing hours to a fix have shown the problem matters.
  • Use the ask-for-help routes. Startup OU supports OU students from the pre-idea stage; email startups@ou.edu or book their open office hours.

6Method and limits

7Sources

Every link below is cited by an entry or a guidance section. "(summary only)" means I saw the page only in search results.

  1. Inside Higher Ed: Student Voice on surprise costs (Oct 2025)
  2. Inside Higher Ed: Student Voice on AI (Aug 2025)
  3. Inside Higher Ed: Hope Center basic-needs survey (Feb 2025)
  4. Student PIRGs textbook report, via Open Education Association
  5. NACE 2026 Student Survey
  6. Inside Higher Ed: advising survey figures (Jul 2025)
  7. Bankrate: buy now, pay later survey (Mar 2025)
  8. KVIA/Stacker on the Quizlet survey (Dec 2025)
  9. UCLA: Healthy Minds Study 2024-25
  10. CDC Preventing Chronic Disease: insomnia in college students
  11. FTC Data Spotlight: rental scams (Dec 2025)
  12. FTC Data Spotlight: who experiences scams (2022)
  13. California DFPI: top scams targeting young adults
  14. Brookings: first-generation college students
  15. New America: parents in college and child care (2016)
  16. Pets and Housing 2025 data report
  17. NAFSA: Fall 2025 international enrollment snapshot
  18. Resource Recycling: college move-out waste (Jun 2026)
  19. Tennessee Tech: student organization recruitment and retention guide
  20. Modern Campus: keeping student organizations engaged
  21. CBE-Life Sciences Education: when group work doesn't work (summary only)
  22. OU Daily: growing class sizes and on-campus housing (Oct 2025, updated May 2026)
  23. OU Daily: housing demand and record enrollment (Mar 2026)
  24. OU Daily: Regents agenda on housing and meal-plan rates (Mar 2026)
  25. OU news: collaboration with Housr (Aug 25, 2026)
  26. OU Daily: parking changes (Feb 2026)
  27. OU Parking: commuter permits
  28. OU CART (campus buses)
  29. OU SafeRide
  30. OU Parking: bikes and scooters
  31. OU Daily: OU Food Pantry (Jun 2026)
  32. OU Registered Student Organizations
  33. OU international admissions
  34. Tom Love Innovation Hub / Startup OU
  35. City of Norman: 2026 OU game-day traffic and parking
  36. OU Daily: 2026 football, student tickets, tailgating
  37. Sooner Sports: 2026 student ticket policy (PDF)
  38. OU Daily: counseling wait times at Goddard (Dec 2024) (summary only)
  39. NFIB survey (national, Dec 2025), via Oklahoma Farm Report
  40. Nature World News: Oklahoma drought (Sep 22, 2026)
  41. Oklahoma OEQA: teacher workforce (Mar 2026)
  42. Chartis: 2025 rural health state of the state
  43. Oklahoma Energy Today: energy employment (Feb 2026)
  44. Oklahoma Farm Report: Greater OKC aerospace study (Jul 2025)
  45. Yahoo Finance: Oklahoma hail and insurance premiums
  46. Y Combinator: Requests for Startups (Fall 2026)
  47. Paul Graham: How to Get Startup Ideas
  48. UCI ANTrepreneur Center: how startup ideas really form
  49. SIU: IRB guidance for class projects
  50. BigIdeasDB: finding ideas from complaints and reviews (summary only)