1Start here
Use it in 30 minutes
- Filter (5 min). In the catalog (§3) keep Low and Medium sensitivity and set access to 4 or higher. That leaves the spaces your team can actually reach in a week.
- Star five or six (10 min). Star the ones someone on your team has felt personally, then use Copy shortlist to paste them into your group chat.
- Score and write (15 min). Put your shortlist into the scoring matrix from the rescue plan (access ×3, pain ×2, team fit ×2, spend ×2, prototype ×1), pick three, and write each as a problem hypothesis.
How to read the labels
- Documented
- A source I opened shows the problem or its scale directly (often national or from OU's own reporting).
- Indicative
- Related evidence suggests it's real, but it's a different population, a small survey, or a live topic without measured pain.
- Untested
- No evidence gathered. An idea seed that only interviews can confirm.
- Access 1–5
- My estimate of how easily a typical OU team can reach 15 relevant people in five days. 5 means people you already know or can find easily.
- Sensitivity
- Low is fine to interview about. Medium needs careful framing. High means skip it this week.
What's new since the first list (this morning's 8 seeds)
- Housing search is now crowded. OU announced a Housr partnership on Aug 25, 2026 (listings, roommate matching, local discounts). The open gaps are quality ratings, lease timing and scam-proofing.
- Upperclassmen have no residence hall rooms in 2026-27. That pushes more students into the off-campus market.
- Costs are rising. The Regents' March agenda proposes a $145 meal-plan increase and hall-rate increases of roughly $95–$260 in most halls.
- Rental scams are documented. The FTC's December 2025 spotlight found ages 18–29 three times as likely to report a rental-scam loss.
- Oklahoma drought is severe right now. As of Sep 22, 2026, 16.59% of the state is in exceptional drought.
- One caution: AI-policy confusion has weaker national evidence than it might seem. Only 6% of students blame unclear policies for AI misuse (Student Voice, 2025), so test it before betting on it.
2Best bets for this week
Twelve spaces that combine easy access, low sensitivity and real evidence. These are starting points, not recommendations to adopt: choose the ones your team has felt, and let interviews decide. Expand any card for evidence, what people do today, and a first interview question.
3The full catalog
Filter, search and star. Your stars are saved in this browser only. High-sensitivity spaces are hidden by default; tick the box to see them.
Your shortlist 0
- Star a problem space to add it here.
Domains at a glance
| Domain | Spaces | Documented | Easy to reach and not sensitive | Best bets in this domain |
|---|---|---|---|---|
| Getting around Parking, transit, rides, bikes | 7 | 0 | 6 | Commuter parking and arriving on time; Bike and scooter theft, locks and storage |
| Housing and renting Finding, choosing, living in and leaving a place | 16 | 7 | 15 | Apartment quality and reputation (what a place is really like); Lease timing pressure (signing a year ahead); Rental scams: checking that a listing is real |
| Food and dining Meals, dining plans, groceries, allergies | 6 | 1 | 4 | — |
| Money and costs Costs, aid, budgeting, textbooks, credit | 10 | 4 | 7 | Textbooks and course materials |
| Jobs, internships, careers Part-time work, job search, side hustles | 8 | 1 | 8 | Finding part-time work that fits class schedules |
| Classes, study, advising Planning, rules, AI, teams, study space | 11 | 2 | 10 | Group project coordination and fair contribution; Tracking deadlines and rules across courses |
| Student organizations and campus life Running and joining groups; events | 10 | 0 | 10 | Running a student organization: officer turnover and lost know-how |
| Game day and sports Tickets, traffic, tailgating, intramurals | 9 | 2 | 8 | Game-day traffic, parking and getting to the stadium |
| Health and wellness Sleep, care access, mental health | 10 | 1 | 5 | — |
| Safety, scams, weather Scams, night safety, severe weather | 9 | 2 | 8 | — |
| Specific student groups International, first-gen, transfer, parents | 10 | 1 | 3 | — |
| Norman small businesses (B2B) Owners and managers near campus | 12 | 0 | 11 | Reaching student customers |
| Oklahoma industries (B2B) Agriculture, health, teachers, energy, aerospace | 11 | 6 | 0 | — |
| Digital life, AI and frontier Everyday digital hassles and YC's Fall 2026 areas | 9 | 0 | 1 | — |
| Everyday life Pets, moving, sustainability, lifestyle | 10 | 1 | 8 | — |
4Skip this week
These are real problem spaces, but they're the wrong choice for a one-week interview sprint: either the topic is sensitive to interview about, or your team probably can't reach 15 people in time. Some will suit later modules, especially expert interviews in Module 2.
| Space | Domain | Why skip it this week | Evidence |
|---|---|---|---|
| Food insecurity and hardship (direct questions) | Food and dining | Sensitive to interview about. | Documented |
| Buy now, pay later and credit habits | Money and costs | Sensitive to interview about. | Documented |
| First credit card, credit score and student loans | Money and costs | Sensitive to interview about. | Untested |
| Accessibility and accommodations navigation | Classes, study, advising | Sensitive to interview about. Hard to reach 15 people in a week. | Indicative |
| Student-athlete time management | Game day and sports | Hard to reach 15 people in a week. Limited access.. | Untested |
| Managing chronic conditions or ADHD | Health and wellness | Sensitive to interview about. | Untested |
| Mental health support access | Health and wellness | Sensitive to interview about. | Documented |
| Loneliness and social connection | Health and wellness | Sensitive to interview about. | Untested |
| Substance use and harm reduction | Health and wellness | Sensitive to interview about. | Untested |
| Sexual health and relationship safety | Health and wellness | Sensitive to interview about. | Untested |
| Online harassment and safety | Safety, scams, weather | Sensitive to interview about. | Untested |
| Student veterans and military-connected students | Specific student groups | Hard to reach 15 people in a week. Limited access.. | Untested |
| Student parents | Specific student groups | Hard to reach 15 people in a week. Limited access.. | Indicative |
| Drought, forage and feed planning for ranchers and farmers | Oklahoma industries (B2B) | Hard to reach 15 people in a week. Better for Module 2 expert interviews than for this week.. | Documented |
| Tribal and community economic development | Oklahoma industries (B2B) | Hard to reach 15 people in a week. Requires respectful, existing relationships.. | Untested |
| Water for rural households and small towns | Oklahoma industries (B2B) | Hard to reach 15 people in a week. | Documented |
| Rural health access | Oklahoma industries (B2B) | Hard to reach 15 people in a week. | Documented |
| Energy workforce and job-market volatility | Oklahoma industries (B2B) | Hard to reach 15 people in a week. | Documented |
| Aerospace and defense workforce and suppliers | Oklahoma industries (B2B) | Hard to reach 15 people in a week. | Documented |
| Skilled trades and construction labor | Oklahoma industries (B2B) | Hard to reach 15 people in a week. | Untested |
| AI tutoring for young children | Digital life, AI and frontier | Hard to reach 15 people in a week. Investor demand signal; hard to interview in a week.. | Indicative |
| AI for aging and caregiver coordination | Digital life, AI and frontier | Hard to reach 15 people in a week. Investor demand signal; hard to interview in a week.. | Indicative |
| Software for construction and field operations | Digital life, AI and frontier | Hard to reach 15 people in a week. Investor demand signal; hard to interview in a week.. | Indicative |
| Physical-world data for energy, agriculture and logistics | Digital life, AI and frontier | Hard to reach 15 people in a week. Ties to Oklahoma agriculture and energy; better for later modules.. | Indicative |
| Compliance automation | Digital life, AI and frontier | Hard to reach 15 people in a week. Investor demand signal.. | Indicative |
| Small purpose-built software and multi-user AI agents | Digital life, AI and frontier | Hard to reach 15 people in a week. Investor demand signal.. | Indicative |
| Other Fall 2026 YC areas: defense hardware, compute at sea, crypto, self-maintaining APIs, consumer AI | Digital life, AI and frontier | Hard to reach 15 people in a week. Not realistic for a one-week interview sprint.. | Indicative |
| Dating and relationships | Everyday life | Sensitive to interview about. | Untested |
5How to find the problem spaces I missed
Paul Graham advises paying attention to things that chafe you and talking to people about their frustrations, and Y Combinator's guidance, as summarized by UCI, is to keep a running list of problems you notice. Here is how to do that in a day.
Mine complaints where people already write them
- Reviews of what already exists. Read the one-star and three-star reviews of the Housr app, local apartment complexes, Campus Corner restaurants and OU-related apps. Repeated complaints are a signal. Practitioner guides describe this as review mining (a commercial source seen only in search results, so treat it as a method, not proof).
- OU Daily and city agendas. The strongest evidence in this atlas came from OU Daily coverage of Regents agendas, housing and parking. Skim the last month of headlines for topics students argue about.
- Public pages that list rules and changes. The City of Norman game-day page and OU's ticket policy were rich in specifics. New rules create new friction.
- Online communities. Look for wish-and-complaint patterns ("I wish there was…", "is there anything that…", "alternative to…") in groups you belong to, and follow each group's rules.
Mine your own week
- Keep a problem list. For two days, everyone jots every hassle, workaround and thing they paid to avoid. Cluster them (§3 of the rescue plan).
- Ask five people one question. "What annoyed you this week?" Then ask for the last time it happened.
- Look for workarounds. A spreadsheet, a group chat or a pile of sticky notes standing in for a product is a strong signal.
- Look for money and time already spent. People paying for or losing hours to a fix have shown the problem matters.
- Use the ask-for-help routes. Startup OU supports OU students from the pre-idea stage; email startups@ou.edu or book their open office hours.
6Method and limits
- How I built it. I searched for current evidence across student life, money, work, housing, campus organizations, game day, safety, Norman businesses, Oklahoma industries and frontier areas, then opened the pages behind the figures I cite. Where I couldn't open a page or find evidence, the entry says so and is labeled Untested.
- "Every" is an aspiration. The catalog has 148 entries. New problems appear constantly, and some domains (for example disability access, immigration, family care) are sensitive or hard to reach, so I kept them thin on purpose.
- Evidence is often national. Student Voice, Hope Center, PIRG and NACE data come from national samples, not OU. Hope Center's sample is mostly two-year colleges. Treat national numbers as reasons to interview, not as facts about OU students.
- Some sources are vendors or news summaries. The Quizlet survey, Pets and Housing report, BNPL survey and news aggregators (drought, energy) have their own biases. I marked pages I could only see in search results as "summary only."
- Access and sensitivity ratings are my judgments. They reflect a typical OU team and the sensitivity criteria universities commonly use for class interviews, not OU policy.
- What I couldn't verify. Bike-theft statistics, OU-specific roommate-conflict and dining-satisfaction data, renters' storm-shelter access, and Oklahoma's landlord-tenant pain points. These are flagged in their entries.
- Dates. Current as of Wed Sep 23, 2026. Several items (Housr, drought, ticket and parking changes) are moving.
7Sources
Every link below is cited by an entry or a guidance section. "(summary only)" means I saw the page only in search results.
- Inside Higher Ed: Student Voice on surprise costs (Oct 2025)
- Inside Higher Ed: Student Voice on AI (Aug 2025)
- Inside Higher Ed: Hope Center basic-needs survey (Feb 2025)
- Student PIRGs textbook report, via Open Education Association
- NACE 2026 Student Survey
- Inside Higher Ed: advising survey figures (Jul 2025)
- Bankrate: buy now, pay later survey (Mar 2025)
- KVIA/Stacker on the Quizlet survey (Dec 2025)
- UCLA: Healthy Minds Study 2024-25
- CDC Preventing Chronic Disease: insomnia in college students
- FTC Data Spotlight: rental scams (Dec 2025)
- FTC Data Spotlight: who experiences scams (2022)
- California DFPI: top scams targeting young adults
- Brookings: first-generation college students
- New America: parents in college and child care (2016)
- Pets and Housing 2025 data report
- NAFSA: Fall 2025 international enrollment snapshot
- Resource Recycling: college move-out waste (Jun 2026)
- Tennessee Tech: student organization recruitment and retention guide
- Modern Campus: keeping student organizations engaged
- CBE-Life Sciences Education: when group work doesn't work (summary only)
- OU Daily: growing class sizes and on-campus housing (Oct 2025, updated May 2026)
- OU Daily: housing demand and record enrollment (Mar 2026)
- OU Daily: Regents agenda on housing and meal-plan rates (Mar 2026)
- OU news: collaboration with Housr (Aug 25, 2026)
- OU Daily: parking changes (Feb 2026)
- OU Parking: commuter permits
- OU CART (campus buses)
- OU SafeRide
- OU Parking: bikes and scooters
- OU Daily: OU Food Pantry (Jun 2026)
- OU Registered Student Organizations
- OU international admissions
- Tom Love Innovation Hub / Startup OU
- City of Norman: 2026 OU game-day traffic and parking
- OU Daily: 2026 football, student tickets, tailgating
- Sooner Sports: 2026 student ticket policy (PDF)
- OU Daily: counseling wait times at Goddard (Dec 2024) (summary only)
- NFIB survey (national, Dec 2025), via Oklahoma Farm Report
- Nature World News: Oklahoma drought (Sep 22, 2026)
- Oklahoma OEQA: teacher workforce (Mar 2026)
- Chartis: 2025 rural health state of the state
- Oklahoma Energy Today: energy employment (Feb 2026)
- Oklahoma Farm Report: Greater OKC aerospace study (Jul 2025)
- Yahoo Finance: Oklahoma hail and insurance premiums
- Y Combinator: Requests for Startups (Fall 2026)
- Paul Graham: How to Get Startup Ideas
- UCI ANTrepreneur Center: how startup ideas really form
- SIU: IRB guidance for class projects
- BigIdeasDB: finding ideas from complaints and reviews (summary only)